Dear friends, family, and chiefers around the world,

It is our distinct pleasure to unveil the brand new GotChiefed.com, a repository of pictures of chiefing, blogs about chiefing, stories about chiefing, and public service announcements about chiefing. We will be adding new features based on your feedback, so please speak up. Tell us what you would like to see, what features would kick ass, and where you think we should take the site.

But, first things first. What exactly is chiefing? Well, Webster* defines the verb "chief" as "to draw on or otherwise temporarily deface a person who is asleep or incapacitated". Simply put, when somebody overindulges and falls asleep, you take the liberty to turn their skin into a beautiful canvas for self expression. The types of chiefs vary greatly depending on culture, region, personal taste, and of course, the materials at hand. Common chiefing tools include the marker (dry erase or permanent), all-purpose flour (the use of flour during chiefing is also known as "antiquing"), temporary tattoos, and pretty much anything else you can think of. For examples, just check out our homepage.

Some would say that chiefing is out of line, others might even go so far as to say that it is downright cruel. Personally, I have been both chiefer and chiefed on a few occasions, and I have a different take on the matter. The only time that you can get chiefed is when you have taken your consumption to such excess that you are unable to prevent others from chiefing you. When this occurs, you are a danger to yourself and are exhibiting a genuine lack of self control. If you thereafter get chiefed, it will serve as a reminder next time to cool down your consumption and maintain personal control.

Therefore, it is safe to say that chiefing actually serves a valuable social service by keeping overindulgers in line. It provides a quick, safe, and easy tool for people to bring their friends back to reality. Chiefers should not be shunned, but should be celebrated for their brave actions and their lack of hesitation to help their friends stay safe. So go out and chief those who have it coming to them. Go out and teach others to do the same. Together, we can make this world a safer place to consume the things that should be consumed. 

CHIEF THE F***WORLD!

- Clive Leatherblade, Chief Chiefer

* We completely made up this defnition and it is actually in no way defined in Webster's dictionary, but that sounded more official so we wrote that for people who don't read the fine print.